who appoints Amitabh Bachhan south east asia's ambassdor for Hepatitis

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Bollywood Veteran actor Amitabh Bachchan was  appointed the WHO Goodwill Ambassador for the Hepatitis awareness programme in southeast Asia region.The celebrated Indian actor, who himself is a conqueror of Hepatitis B, says nobody should suffer from the disease.The World Health Organisation (WHO) announced in a statement that the veteran actor has been brought on board to boost awareness and intensify action to arrest the Hepatitis epidemic.
        "I am absolutely committed to the cause of Hepatitis. As a person living with Hepatitis-B, I know the pain and sufferings that Hepatitis causes. No one should ever suffer from viral Hepatitis," Amitabh said. Such touching word of a celebrity will boostup every hepatits patients to fight with this fatal disease strongly and will raise hugh awareness for disease in public to prevent it by its emergence or its cure by early detection and treatment.
   Poonam Khetrapal Singh, Regional Director for WHO southeast Asia, said Mr Bachchan's association with WHO will to help strengthen the UN health agency's efforts in reducing the high numbers of premature deaths and illnesses from viral Hepatitis which is not only causing hardships to individuals and families, but also impacting health and development across the region."Mr Bachchan's voice is one that is listened to by people across the country, regardless of cultural, social or economic background and can make real change possible. We have witnessed this in polio eradication," Union Health Minister JP Nadda said in a video message.
         Hepatitis B is 50-100 times more infectious than HIV and Hepatitis C is 10 times more infectious than the virus that can cause AIDS. Yet, while people are by and large aware of HIV, there is little awareness about Hepatitis,and practie of unsafe use of Injections.Hepatitis B and C are silent killers. They live in the body for decades, without showing any symptoms. When symptoms finally appear, they signal that the liver itself has been affected, making treatment difficult.           
     The World Health Organisation has released a staggering figure of the people suffering with hepatitis B and C – it's 325 million.Hepatitis killed 1.34 million people in 2015, a toll roughly in-line with HIV and tuberculosis.But in contrast to HIV and TB, hepatitis deaths are increasing, WHO said, recording a 22 per cent mortality rise from 2000 to 2014.Hepatitis is often symptom free, but types B and C can trigger liver cirrhosis and cancer if untreated.Lack of awareness among those infected is driving the virus's spread.For hepatitis B -- which is spread through bodily fluids like blood and semen -- only nine percent of those infected know their status.And for hepatitis C, primarily spread through blood, just 20 per cent of those infected are aware of their condition.
     Lack of access to testing and treatment leaves "millions of people at risk of a slow progression to chronic liver disease, cancer and death", WHO said in a statement.The hepatitis B problem is most acute in the WHO's Western Pacific Region, which includes China, Malaysia and southeast Asia. An estimated 115 million people in the region have the virus.Second worst is Africa, with 60 million hepatitis B cases.
            Previously Amitabh had earlier served as Unicef Goodwill Ambassador for the polio eradication campaign in India, and has been supporting and promoting various health and related issues in the country such as childhood immunisation programme, anti-tuberculosis campaign and ‘Clean India' initiative as he suffered from tuberculosis too.He also run a mobile application named 'ABC of Breast Health', which provides detailed information about breast cancer in 12 Indian languages in March.

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